Kerala s tourism vision 2025 a synopsis v1 vision v1 vision targets v1 swot analysis v1 strategy v2 action plan v2 vi. Kerala tourism looks forward to revival after flood the. Pdf responsible tourism and sustainability the case of. The backwaters in kerala are a chain of brackish lagoons and lakes lying parallel to the arabian sea coast known as the malabar coast. A tiny state in south india, kerala has become a dominant player in the tourism sector.
Pdf medical tourism in keralachallenges and scope james. Word of kerala s exotic beauty and languid charm has reached the farthest corners of the world and tourists from far and near, from different cultures and religions, come together in. Electricity tariff subsidy for specified tourism projects iv8 v. Its diverse geography includes the eastern highlands rugged and cool mountainous terrain, the central midlands rolling hills, and the western lowlands coastal plains. The deluge that has ravaged kerala may cull the services and consumptiondriven states economy by 100 bps, with the biggest loss being seen in tourism and hospitality, labour and the kochi. Kerala tourism official website provides text, photos, video, on travel destinations, hotels, accommodation, culture, heritage, art forms and people of gods own country.
Kerala is well known for its beaches, backwaters in alappuzha and kollam, mountain ranges and wildlife sanctuaries. Annual temperature range is comparatively low in kerala. Based on the tourism policy documents of the central and state governments, the kerala tourism model is acclaimed as one of the most liberalised tourism models with the private. Kerala tourist map for visitors kerala travel information. Total tourist visitors 12,618,777 domestic tourists 116,95,411 international tourists 9,23,366 trends in tourist arrivals jishin jafar. Pdf this study is to about the back water tourism in kerala. Varkala tourism varkala is a coastal town in the southern part of kerala known for the unique 15m high northern cliff adjacent to the arabian sea. The god that made kerala had green thumbs and is a gift of sea and mountains.
The origin of kerala tourism can be traced back to the 1950s, when the state set up a hospitality department. Tourism in kerala offers a variety of sightseeing and entertainment opportunities for all kinds of travellers. As per kerala s tourism department, the domestic tourist footfall in the city was more than 23 million in 2017. Kerala ayurveda tourism popular ayurveda health centres. Kerala tourism guide kerala travel guide brochure pdf. Kerala tourist map kerala tourism map free download pdf. Welcome to kerala tourism official website of department. Kerala tourism issues 11point guidelines for benefit of tourists. Kerala ayurveda tourism popular ayurveda health centres in. Ministry of tourism launches stranded in india portal to help foreign tourists stuck in various parts of india. The number of arrivals, both foreign and domestic and the. The present department of tourism had its beginning in the state guest. Kerala is situated between the ever green western ghats in the east and deep blue arabian sea in the west and it is a beautiful landscape, showing unique geographical diversity distinct from other states of india.
The tourism policy documents of the ministry of tourism and culture, government of india, and the kerala government state that the kerala tourism model is one of the most. Onam is a time for sports and festivities and in kerala where onethird of the area is low lying, covered with canals, lakes, and backwatersthe people take to their boats and country crafts to celebrate colorful aquatic festivals are organized along the sacred river pampa. Backwater tourism is centered mostly around of kerala like alleppey, kumarakom, ashtamudi lake, kollam and bekal. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Over the last decade the growth of tourism in kerala has been amazing. Kerala is a tropical land with generally pleasant climate. Kerala tourism celebrating kerala gods own country. Kochi tourism 2020 kerala top places, cochin travel. When youre done, you can download your kerala travel guide to your phone or tablet, or print it as a pdf. Pdf worldwide governments have recognized tourism as a sector with immense potential for economic development and employment generation.
Kerala conjures up images that even a wizard would find hard to match. All you have to do is select the type of places youd like to include restaurants, museums, etc. Kerala tourism an observation department of management studies, school of commerce and management studies, kannur university 53 chapter 4 53 a system of medicine which goes for treating the person and not the disease cannot have a universal cure for people from all climes. Called as the queen of the arabian sea, the city is the financial, commercial and industrial capital of kerala. Check out tour my india website to explore kerala tourist map for hassle free holiday tour in kerala. Kerala tourism is aiming to change kerala into a 365 days tourist destination. With the kerala trip guide, you can get more details about the fairs and festivals of the state. Sirmadam, please be kind enough to fill in the appended questionnaire pertaining to my doctoral study entitled marketing strategies adopted by tourism industry in south. Kochi tourism 2020 kerala top places, cochin travel guide.
Apart from being a tourist destination, kerala is indias number one state with 100. Other popular attractions in the state include the beaches at kovalam, varkala, kollam and kappad. Word of keralas exotic beauty and languid charm has reached the farthest corners of the world and tourists from far and near, from different cultures and religions, come together in. Kerala is an established destination for both domestic as well as foreign tourists. Best tour operator in kerala travel agency in kochi kerala. A classic text on medicine, the ashtangahridaya, is the foundation on which ayurveda is based. Boat races held during festival seasons are also a major tourist. The city is marked by influences of arabs, dutch, phoenicians, portuguese. The origin of kerala tourism can be traced back to the 1950s, when the state. Kerala, frontiered by the western ghats in the east and the arabian sea in the west is one of the most visited tourist places in india.
The high ranges in kerala is cool throughout the year but plains experience hot and humid climate. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or. Kerala s principal tourism products fall into six categories. Kerala tourism, tourist places kerala, kerala tourism. The enormous potential of tourism in kerala was only examined in the 7th plan. Tourist centres listed in the destination kerala scheme of keralas tourism department iv7 exhibit 4. Kerala s high gdp and productivity figures with higher development figures is often dubbed the kerala phenomenon or the kerala model of development by economists, political scientists, and sociologists. During 2018, the maximum number of foreign tourists arrived in january followed by february. Houseboat or kettuvallam rides in the backwaters are a major tourist attraction. Problems and prospects, observed that lack of proper planning and implementation was the major hindrance to the growth of tourism in kerala and that the services provided by the private sector is superior to the service provided by the government sector. Keralas tourism vision 2025 a synopsis v1 vision v1 vision targets v1 swot analysis v1 strategy v2 action plan v2 vi. Priyadarshini planetorium situated near science and. Kerala, in south india, is often referred to as gods own country.
Sep 12, 2018 kerala tourism stakeholders seek substantial support from central govt. Detailed kerala travel guide ebook for your next trip to kerala. The maximum number of foreign tourists arrived during the 1st quarter of the year 2018, constituting 40. Jan 11, 2017 kerala tourism policy and initiatives taken by kerala government to promote tourism. We have created readymade packages including the airfare, by train, by bus kerala packages. Kerala tourism has won several national and international recognitions, mainly due to the region.
The coastal areas have a maximum temperature of 32 and minimum of 22 degree celsius. Know more about kerala, its culture, ayurveda, places to visit, attractions, where to stay, hotels, resorts in kerala. Covid19 kerala tourism opens help desks in state capital, districts. As part of this treatment medicated oil, herbs, milk, and special diet are used to cure all types of aliments. Explore the popular tourist places in kerala a southern state in india is one of the popular tourist destinations in the world. Tourism as a department came into being in the 1960s. The worst floods in a century have killed over 230 people since 8 august and caused colossal loss of property, agriculture, and infrastructure, which the state has pegged at over rs.
Kerala, a state situated on the tropical malabar coast of southwestern india, is one of the most. The book titled kerala tourism statistics 2017, prepared by the research and statistics division of the department of tourism, covers data pertaining to international and domestic tourist inflow, the key markets, trends in tourist arrival and earnings from tourism. Home to a vast network of brackish lagoons called backwaters, ayurvedic massages, wildlife sanctuaries, sprawling tea gardens, hillstations, palm treelined beaches and colourful dance forms, kerala has everything on offer to take your pick from. Report business press trust of india aug 23, 2018 07. Situated on the southwest coast of india, kochi or cochin is a bustling commercial port city with a trading history that dates back to at least 600 years. Challenges and opportunities, with focus on allapuzha backwaters and it also raises alarm. Pick from a range of 311 packages starting from rs.
Tourist attractions in kerala kerala tourism travel. Kerala tourist map with destinations and distance marked. For many travellers, kerala is south indias most serenely beautiful state. If you continue browsing the site, you agree to the use of cookies on this website. The setback suffered by kerala tourism industry in the wake of the recent floods should serve as an example for sustainable development of tourism in the country, a parliamentary consultative committee of the ministry of tourism said. Kerala tourism frames its policy based on the statistics of the tourist arrival data. Oct 12, 2018 about two months after kerala was hit by its worst flood in almost a century, the tourism sector in the southern state is slowly but surely heading towards recovery. Over the last decade the growth of tourism in kerala. Tourist centres listed in the destination kerala scheme of kerala s tourism department iv7 exhibit 4.
Travellers come here, drawn by its unmatched natural beauty, its rich culture, its ayurvedic treatments and its fabulous resorts. Ayurveda, a sister of yoga, focuses upon the preservation as well as the promotion of positive health, which is essential towards. Dec 18, 2015 kerala tourism statistics jishin jafar 24. Pdf kerala tourism products and current tourist traffic. Responsible tourism and sustainability the case of kumarakom, kerala, india article pdf available in journal of policy research in tourism leisure and events 43. It is the most popular tourist destination for both domestic and international visitors to kerala and is among the most visited tourist destinations in india. In a survey conducted by the state tourism department, it was found that 60 of the 70 major tourist destinations of the state have been restored and are back to being operational. This is a chart of trend of gross state domestic product of kerala at market prices estimated by ministry of statistics and programme implementation with figures in millions of indian rupees.
This coastal state is rich in distinctive traditions and culture, and lush unspoiled tropical beauty. Check out our resources for adapting to these times. Download kerala tourism guide for free in pdf format. The herbal oil bath is a favourite for the tourist. Kerala, kerala travel guide, tourist places, tourist guide. It also discovers the rich heritage unique culture, traditions and festivals of kerala. First flight from kerala to uk leaves with 268 passengers.
Please wash your hands and practise social distancing. Varkala tourism 2020 kerala beaches, top things to. Questionnairetourists kerala marketing strategies adopted by tourism industry in south indiaa comparative study between kerala and tamil nadu. Tourist centres listed in the destination kerala scheme of. This website is a destination guide covering all the useful information, photos, videos and location maps of popular tourist places in kerala. Our specialised kerala tourism packages are starting from surat, vadodara, madurai, coimbatore,jaipur, bangalore.
Kerala tourism the role of the government and economic impacts. Kerala is a land where you can find tranquility, spirituality, adventure and bliss. Onam is a time for sports and festivities and in kerala where onethird of the area is low lying, covered with canals, lakes, and backwatersthe people take to their boats and country crafts to celebrate. Explore kerala tourist spots with your friends and family, stay in quality hotels recommended by makemytrip and approved by kerala tourism, and have a memorable kerala trip. Famously known as gods own country, kerala is a state located on the malabar coast of southern india. This slender coastal strip is defined by its layered landscape. Tourism of kerala essayskerala is probably the greenest place you will ever see, it is one of the 10 paradises in the world. About two months after kerala was hit by its worst flood in almost a century, the tourism sector in the southern state is slowly but surely heading towards recovery. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or otherwise of which would. The coconut palms, the red tiles houses, the innumerable lakes and beaches will remain long lasting impressions to any visitor. The topics of ebrochures were responsible tourism, kerala and how to explore a village tour package.
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